Forget spring break and March Madness, the month of March is all about honoring and celebrating the women in our lives who inspire and motivate us every day. This week we have decided to turn our focus to one of Green Roads’ most inspiring figures - our co-founder and president Laura Baldwin Fuentes.
Laura’s mission throughout her life has been to help those in need with effective, accessible, and easy-to-use solutions. A South Florida native, Laura was driven to help her community. This led her to an interest in pharmacology and eventually led her to pursue a career in the field.
After graduating from Nova Southeastern University, Laura quickly gained a reputation as a promising professional due to her innovative way of thinking and strong determination to make a positive impact in the world. As Laura continued to gain experience in the industry, she saw that the fields of medicine and pharmaceuticals are not exactly flawless. Laura realized that flaws in the system often led to overpriced medications for those in need. She also saw how some pharmaceuticals like opioids could be harmful to patients due to their side effects and high-risk of addiction.
Her passion for medicine and commitment to finding a better alternative for her patients prompted Laura to explore safer, more accessible treatments for health problems. In 2012, her years of hard work and commitment came to fruition when she founded Green Roads alongside co-founder and friend Arby Barroso.